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A welcoming approach, expertise, know-how, tradition, passion. Together, these values embody the spirit of the House of Michaud. A spirit located for four generations on Place Pury, in the heart of the capital of Neuchâtel - capital of watchmaking - and more recently in the famed resort of Verbier in the Swiss Alps. The Michaud family’s vocation has been and always will be to share its passion for the finest timepieces and the most creative products designed by jewellers from across the globe.
The writer and poet Anatole France said that “Autumn is a dwelling place of gold and rain.” Isn't that beautiful? At Michaud, we definitely prefer gold to rain! So to brighten up the gray skies and celebrate this colorful season, our store windows are decked out in beautiful autumnal hues: deep ochre, warm beige, touches of bright yellow, and a thousand and one shades of copper that catch the light!
Within the walls of place Pury 1-3, time has engraved over a century of history, the Bijouterie Michaud story. In 2024, Marie-Maude, Jean-Nicolas and Laurent Michaud are redesigning the family’s historic boutique in collaboration with atelier oï. More than an interior architecture story, an identity journey…
The address remains, the walls too. Inside, everything has changed. A story of organic and instinctive evolution.
Enhance the most beautiful engagements of your life with our selection of wedding rings. Discover elegant wedding rings and timeless engagement rings designed to symbolise eternal love. Each creation combines craftsmanship and refined design, to celebrate your union and your promises in style.
DISCOVER THE ENTIRE CHOPARD UNIVERSE.
Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.
GPHG 2025: When time tells its most beautiful storyEvery year, the GPHG reminds us why we chose this profession: for the beauty of time when it becomes a work of...
The writer and poet Anatole France said that “Autumn is a dwelling place of gold and rain.” Isn't that beautiful? At Michaud, we definitely prefer gold to rain! So to...
To mark Pink October, following last year's success, we are proud to present a special edition: a rose gold charm, delicately crafted in the shape of a Carac, a sweet...
GPHG 2025: Zenith, Chopard, and Franck Muller, Trilogy of Watchmaking ExcellenceThree exceptional houses, three visions of fine watchmaking: analysis of the nominations that embody the art of time at its...
In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.
The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.
An instore customer care will assist and offer you a large array of services.
A team ready to listen and attentive to your needs
A jewelry workshop to create tailor-made and unique pieces.
Meet and great, expertise, know-how, and passion for more than 100 years.
Pre-order products online and collect them in our boutiques or get them home delivered.
