A welcoming approach, expertise, know-how, tradition, passion. Together, these values embody the spirit of the House of Michaud. A spirit located for four generations on Place Pury, in the heart of the capital of Neuchâtel - capital of watchmaking - and more recently in the famed resort of Verbier in the Swiss Alps. The Michaud family’s vocation has been and always will be to share its passion for the finest timepieces and the most creative products designed by jewellers from across the globe.
Immerse yourself in an enchanting black and white setting where the magic of Christmas comes to life. Our windows come alive with wonderful animals: a playful cat strides elegantly forward, while a curious pig and a mischievous dog seem to be watching over the treasures in this charming setting straight out of a tale full of fantasy and sweetness. Under a starry sky, with refined displays and
sparkling garlands, every detail evokes wonder. Come and discover this wintry kingdom full of surprises and let yourself be swept away by the enchantment of Christmas!
Within the walls of place Pury 1-3, time has engraved over a century of history, the Bijouterie Michaud story. In 2024, Marie-Maude, Jean-Nicolas and Laurent Michaud are redesigning the family’s historic boutique in collaboration with atelier oï. More than an interior architecture story, an identity journey…
The address remains, the walls too. Inside, everything has changed. A story of organic and instinctive evolution.
For this magical season, let yourself be seduced by our selection of jewellery, watches and accessories specially chosen to light up your festive season. Whether you want to make your loved ones' eyes sparkle or add a touch of elegance and sparkle to your outfits, find the perfect piece for an unforgettable Christmas!
DISCOVER THE ENTIRE CHOPARD UNIVERSE.
Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.
This year, you'll find a whole new world of black-and-white fantasy in our shop windows! Before your very eyes, a host of adventures worthy of children's fairy tales unfold: here...
We are delighted to welcome you to the Norqain Open Days on Saturday 30 November, a day dedicated to exploration and passion for watchmaking. Over a convivial coffee, take the...
The Arty Show returns to Neuchâtel for a colourful 6th edition, from 19 October to 16 November 2024, once again transforming the city's streets into an open-air art gallery....
To support the fight against breast cancer during Pink October, we are delighted to present a special edition, a pink tourmaline charm, to hang on your LE LIEN bracelet. This...
In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.
The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.
An instore customer care will assist and offer you a large array of services.
A team ready to listen and attentive to your needs
A jewelry workshop to create tailor-made and unique pieces.
Meet and great, expertise, know-how, and passion for more than 100 years.
Pre-order products online and collect them in our boutiques or get them home delivered.
