ROLEX

New Watches

Discover
00:00

GLAMOROUS & BOLD

A wind of glamour blows through our new shop windows! Dazzling jewels, timeless timepieces and a touch of fantasy to light up every moment. Light feathers, vibrant colors and golden reflections invite themselves into a setting full of pep. A perfect blend of sparkle and finesse, for those who like to shine with style. Come and discover this colorful showcase and let yourself be tempted!

Explore

A New look for Bijouterie Michaud Neuchâtel

Within the walls of place Pury 1-3, time has engraved over a century of history, the Bijouterie Michaud story. In 2024, Marie-Maude, Jean-Nicolas and Laurent Michaud are redesigning the family’s historic boutique in collaboration with atelier oï. More than an interior architecture story, an identity journey… 

The address remains, the walls too. Inside, everything has changed. A story of organic and instinctive evolution.

Explore

Wedding selection

Enhance the most beautiful engagements of your life with our selection of wedding rings. Discover elegant wedding rings and timeless engagement rings designed to symbolise eternal love. Each creation combines craftsmanship and refined design, to celebrate your union and your promises in style.

Explore

DISCOVER THE ENTIRE CHOPARD UNIVERSE.

Explore

Latest News

Discover all the latest news from our stores and partner brands, new products presented at watch exhibitions, as well as our current favourites and events.

GLAMOROUS & BOLD

A wind of glamour blows through our new shop windows! Dazzling jewels, timeless timepieces and a touch of fantasy to light up every moment. Light feathers, vibrant colors and golden...

One spoon, two spoons, three spoons...

The little spoons have left the silverware boxes to adorn themselves in bright colours and brighten up our shop windows. Transformed into works of art, they add a quirky, vibrant...

A Christmas Tale in Black and White

This year, you'll find a whole new world of black-and-white fantasy in our shop windows! Before your very eyes, a host of adventures worthy of children's fairy tales unfold: here...

Our stores

Michaud Neuchâtel

In the heart of Neuchâtel, the store’s design and ambiance is a reflection of the House’s codes, which are centred on charming customers and expertise in receiving them.

Visit us

Michaud Verbier

The House of Michaud has had a presence in the cult Valais resort of Verbier since 2011, offering you its own interpretation of mountain-style sophistication.

Visit us

Our services

Personalised Advice

Bespoke commissions

Watch and jewellery care

ONLINE BOUTIQUE

After-sales service

Contact us

Michaud Newsletter

Receive the latest news about Michaud and our collections

Store service

An instore customer care will assist and offer you a large array of services.

Personalised advice

A team ready to listen and attentive to your needs

Creation on measure

A jewelry workshop to create tailor-made and unique pieces.

By your side, for over 100 years

Meet and great, expertise, know-how, and passion for more than 100 years.

Click & Connect

Pre-order products online and collect them in our boutiques or get them home delivered.