In presenting its new Square Bang collection at Watches and Wonders 2022, Hublot once again took a bold step with a disruptive and divisive design, in the words of the brand’s CEO Ricardo Guadalupe. At first glance, the square shape of the new Hublot Square Bang Unico is indeed surprising and reminds us how visually accustomed to round watches we are. Subconsciously, the round shape is the natural geometric form of watchmaking, reminding us of moving wheels and, in a poetic way, of the stars from which the first watchmakers drew inspiration in measuring time.
Hublot had already distinguished itself through its Spirit of Big Bang collection, whose barrel shape flouted certain aesthetic standards, as well as through its MP (Master Pieces), whose design totally shattered existing boundaries! Integrating its round Unico 2 chronograph movement into a square case was both an aesthetic and a functional challenge. From a functional standpoint, making this 42mm square case water-resistant was a hard ask that has been effectively met, as the watch with its sandwich-type construction featuring a central container between upper and lower plates, is water-resistant to 100m, i.e. a resistance to a 10-bar pressure. This means you can wear your watch with peace of mind without fearing any water seeping in! Aesthetically, the round movement fits wonderfully into the square case, like Vitruvian Man in his circle.
The movement, the Unico 2, is a concentrated blend of watchmaking technology. Whether its double clutch, its unique chronograph friction system, its Flyback function or its chronograph controls featuring incredibly smooth and pleasant activation thanks to a magnificent column wheel, the Unico 2 movement is clearly an excellent choice to drive this Hublot Square Bang and also ensures a 72-hour power reserve. A master of research and development, particularly in the realm of the physics of materials, Hublot has overcome many technical constraints by introducing a unique 18K gold with warm pinkish hues, known as King Gold. Two models in the Square Bang collection are offered with this unique alloy: one entirely, and the other combining a King Gold case and a ceramic bezel. Two additional models are available in the existing collection’s flagship titanium: likewise one entirely clad in this metal and the other combining titanium and ceramic in an extremely harmonious way. Each of these models is paired with a natural rubber strap textured with a brand-new “chocolate square” pattern. This motif further enhances the unique geometry of the Square Bang Unico. Thanks to the “One Click”, system of interchangeable straps, these can very easily be swapped out from one color or one pattern to another.
Following a year marked by this model’s success, Hublot now presents three new editions in sapphire and ceramic, showcasing the Maison’s exceptional mastery of these state-of-the-art materials.
Hublot Square Bang, a collection totally imbued with the Hublot DNA, boldly playing with aesthetic codes to achieve a highly successful result! You can discover it in our boutiques or/and our online shop.