A pioneer in watchmaking since 1860, TAG Heuer is an avant-garde watchmaking company that has made history thanks to its timepieces that have become legendary. Inseparably bound up with timekeeping since its inception, TAG Heuer combines technological innovations and trailblazing designs to create watches whose performance continues to shape the passage of time. Pushing the limits of precision, the watchmaker has established itself as the partner of choice for the greatest sporting competitions and the most prestigious drivers.